Blue Belle My Little Pony 1984 McDonald's Bookmark
Hasbro
This vintage G1 My Little Pony bookmark features Blue Belle. The My Little Pony bookmarks were originally available in 1984 as Happy Meal toys from McDonald's.
The bookmark functions more as a paperclip. It has a clip at the top that can attach to paper or a book, but the pony itself is three-dimensional so it wouldn't fit inside a book.
The pony is flat on the bottom, so it can stand up by itself to be displayed. The pony was made using the same mold Hasbro used for the Charmkins My Pony Pixie and later the Mommy Charms.
Blue Belle's symbol is worn off and there's also a small chip on the back, as shown in the photos.
The back of the bookmark is marked "1984 Hasbro."
The bookmark can also be worn as a necklace by clipping it onto one of our ribbon choker necklaces, as shown in the last two photos. The ribbon choker is sold separately and is not included.